Sunday, March 12, 2006

Chloe Dao Project Runway's Top Designer

Don't expect to run out and buy Chloe Dao's Lot 8 fashions immediately. Although Project Runway is auctioning off some of Chloe's winning designs, reports from The Houston Chronicle indicate that the diminutive (4'11") Vietnamese designer's business has doubled since the announcement of her win on the Bravo channel series, with some items selling out the first day.

Chloe Dao
                (Courtesy Lot 8)

City Search enthuses on Chloe's boutique, : "Former New York-based designer's atelier is for women with small budgets and a huge sense of style." The article goes on to state that in addition to her original couture designs, Chloe stocks items from French Connection as well as Max Azria's Parallel (now exclusively at Sears), BCBG, and To the Max lines.

Although, an online store is planned, the Lot 8 website hasn't been updated this year, nor is there any sign of a Spring 2006 collection -- undoubtedly due to Project Runway commitments.

We expect great things from Chloe in the future, including a new line developed with Banana Republic as part of the development deal she won on Project Runway.

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